Client retention is the lifeline of a lash business. If you are seeing clients for one full set but they aren't returning for fills, the problem is likely in the consultation, not just the retention of the glue.
The Problem: Misaligned Expectations
A client often says "natural" but means "wispy volume," or says "dramatic" but means "long classic." When the result doesn't match their mental image, they don't return.
The Solution: Visual Communication
Using a visual aid bridges this gap. When you use The Lash Look to overlay a "Cat Eye" style on their actual selfie, they can say "Oh, that's too winged," before you start working.
How to Fix It Today:
- Stop relying on Pinterest photos of other people.
- Start using virtual try-ons on their face.
- Save their approved map in their digital client record for consistent fills every time.
Consistency builds trust, and trust builds a full book of clients.