How to Price Your Lash Sets for Profit

Many lash artists price their services based on what the salon down the street charges. This is a mistake. To build a sustainable business, you need to price based on your costs and value.

The Pricing Formula

(Cost of Goods + Hourly Wage + Overhead) x Profit Margin = Price

1. Know Your Cost of Goods (COGS)

Calculate exactly how much a full set costs you in materials. Include lashes, glue, eye pads, primer, and disposables. It's usually between $5-$15 per client.

2. Determine Your Hourly Rate

What do you want to earn per hour? Be realistic but fair. If you want to make $50/hour and a set takes 2 hours, that's $100 in labor cost.

3. Factor in Overhead

Rent, electricity, insurance, booking software, and marketing costs need to be divided by the number of clients you see per month.

Why You Can Charge More

Clients pay for expertise and experience. Using advanced tools like The Lash Look for AI mapping allows you to offer a premium "Custom Lash Design" service, justifying a higher price point than standard application.